Write to Your Local News and Media Outlets!
Write to Your Local News and Media Outlets
Writing to your local news and media outlets is another great way to raise awareness for, and during, National Tinnitus Awareness Week. Below we have provided a sample cover letter and press release to make it nearly effortless for you to reach out and raise awareness in your own communities.
Many times, you can find the email address of the news desk and other reporters on media outlets Web sites. So you might consider searching for an email address and send then this information via email. This will likely be the quickest way to reach them!
Please feel free to use the cover letter and press release as they are, in an email or regular mail, or to edit and include your personal tinnitus experience.
COVER LETTER (printer-friendly version)
Name of Newspaper or Television Station
Attn: News Desk
City, State Zip
Dear Editor or News Program Director:
I am writing to you about tinnitus – most commonly referred to as “ringing in the ears”, a condition which impacts 50 million Americans. And I am one of them. (If you are not one of them note your connection to tinnitus.) Tinnitus is also the number-one service-connected disability for veterans from all periods of service, accounting for 840,000+ veterans. It is impacting Iraq and Afghanistan veterans at historic rates and costs the government $1.28 billion annually in disability compensation just to veterans with tinnitus. Economic loss to society costs an individual up to $30,000 annually and as a whole costs the country $26,000,000 annually.
A little “ringing in the ears,” may not sound like a big deal to most people. But imagine constant noise 24 hours a day, for the rest of your life. Imagine there’s no cure. Imagine this condition is poorly understood, and that many healthcare professionals think nothing can be done about it. They tell you “to go home and live with it.” Now imagine that the noise you hear was probably caused by exposure to loud noise – on the job, on the battlefield, while motorcycling, snowmobiling, hunting, while playing with fireworks, or listening to loud music. In other words, while living a fairly normal, modern life.
May 19-25, 2013 is National Tinnitus Awareness Week, sponsored by the only member-based tinnitus organization in the United States- the American Tinnitus Association. ATA is the foremost tinnitus research funding organization in the United States. For over 40 years, they’ve been helping tinnitus patients like me (if you don’t have tinnitus, delete ‘like me’) try to live a better quality of life with tinnitus.
If you are interested in doing a story on tinnitus, please contact ATA Director of Advocacy & Research, Jennifer Born at email@example.com or 800-634-8978 x215. She can put you in touch with local tinnitus health professionals, patients and other experts who are willing to be interviewed about this life-altering condition.
Please tell your readers and viewers about the growing problem of tinnitus during the week of May 19-25, 2013 and send them to ATA’s website at ATA.org/TAW2013 for more information about this week and great cause.
I would also be willing to be interviewed and can be reached at (provide contact information).
Your name, contact information and group, if any, that you represent
PRESS RELEASE (printer-friendly version)
FOR IMMEDIATE RELEASE Contact: Jennifer Born
April 16, 2013 firstname.lastname@example.org, (800) 634-8978 x215
A Salute to Silence
- National Tinnitus Awareness Week is May 19-25, 2013 -
Portland, Ore. – The American Tinnitus Association (ATA) announced today that National Tinnitus Awareness Week (TAW) will be celebrated May 19 - 25, 2013. This year, ATA is saluting members of the United States military and all our veterans who have selflessly served, because they suffer from tinnitus disproportionately from the rest of the civilian population. For the past five years, tinnitus has been the number one service-connected disability for veterans from all periods of service and is particularly prevalent in Iraq and Afghanistan veterans. According to the Department of Veterans Affairs (VA) over 840,000 veterans currently receive disability compensation for tinnitus alone.
“While ATA is increasingly encouraged by the growing interest in and pace of tinnitus research, there are still hundreds of millions of people worldwide who suffer with this condition on a daily basis,” said Mark K. Johnson, J.D., Chair of ATA's Board of Directors. “ATA’s mission is to silence tinnitus by funding research, and we can only accomplish this with increased awareness of tinnitus and how it can interfere with and reduce a person’s quality of life," he said.
According to the Department of Defense's (DoD) Hearing Center of Excellence, economic loss to an individual who has tinnitus can be up to $30,000 annually and up to $26,000,000 to society as a whole. In addition, when quantified, the cost to the VA for tinnitus disability compensation is $1.28 billion annually, a figure that is expected to grow to $2.75 billion annually by 2016 at the current rate of increase.
Tinnitus is the perception of sound where no external source is present and is commonly referred to as "ringing in the ears." Tinnitus is most commonly caused by exposure to loud noise and the second leading cause is head and/or neck injury. According to data analyzed from the National Health and Nutrition Examination Survey, 50 million people in the United States experience tinnitus and of those, 16 million suffer from chronic intrusive tinnitus and have sought medical attention for it.
ATA has developed a TAW 2013 resource center on their website at ATA.org/TAW2013. Whether you'd like to request proclamations from locally and nationally elected officials, contact your local media outlets, or share an activities calendar and tinnitus-related crosswords and posters, ATA has all the materials you will need to get started in raising tinnitus awareness.
About the American Tinnitus Association
The American Tinnitus Association, headquartered in Portland, Ore., is the nation’s foremost organization committed to curing tinnitus. For over 40 years, ATA has helped tinnitus patients understand and manage the "ringing in their ears." ATA exists to cure tinnitus through the development of resources that advance tinnitus research. Founded in 1971, ATA has contributed millions of dollars to medical research projects focused on curing tinnitus. The association also provides information on tinnitus to the public and advocates for effective public policies that support its mission of curing tinnitus. ATA.org.