Texas Roadhouse and Its Affiliate Bubba’s 33 Raise More Than $800,000 for the ATA Through Tinnitus Awareness Dine-to-Donate Fundraiser
Texas Roadhouse partnered with the ATA for a second year, hosting a dine-to-donate fundraiser on Tinnitus Awareness Day, Feb. 6, at restaurant locations across the U.S., including at its affiliate Bubba’s 33. The event commemorated the life of Texas Roadhouse founder Kent Taylor, who struggled with tinnitus his last year of life.
Recognizing the unique challenges that individuals with tinnitus face, the family of restaurants gave 100% of the day’s profits to the ATA to support activities that enable the nonprofit to provide one-on-one assistance for free, as well as fund innovative research aimed at advancing potential cures and more effective treatments.
By highlighting tinnitus and donating a day’s profits to the ATA, Texas Roadhouse has further distinguished itself as an organization dedicated to individuals and facilitating change to improve life outcomes for others.
If you missed the dine-to-donate event, there’s still time to participate in fundraising for the ATA by purchasing Texas Roadhouse–ATA branded gift cards. Until March 31,10% of gift card sales will be given to the ATA.