Changing the World of Tinnitus Together

The American Tinnitus Association and the Texas Roadhouse family of restaurants are excited to partner a second year in a row to mark Tinnitus Awareness Day on February 6, 2023. It’s the first day of Tinnitus Awareness Week, February 6–10, and an invitation to talk* about tinnitus, how it impacts people differently, how it can be managed, and, importantly, how it can be prevented.

February 6 is also a major fundraising event, sponsored by Texas Roadhouse and its affiliate, Bubba’s 33, for the ATA, the nation’s only nonprofit dedicated to serving the tinnitus patient population and funding innovative research to advance progress toward cures and more effective treatments.

The partnership honors the importance of community, and the life and spirit of Kent Taylor, founder of the Texas Roadhouse restaurant group, who struggled with debilitating tinnitus the last year of his life. Nationwide, the restaurant group is giving 100% of all profits from Dine-In and To-Go orders to help sustain the ATA’s Innovative Tinnitus Research Grants Program and patient support programs.

We hope you’ll join us in raising awareness of tinnitus and funds for the ATA by asking friends and family to join you for take-out or to dine in at the nearest Texas Roadhouse or Bubba’s 33 on February 6. (Click on the links to find a location near you.)

You can also support the event by purchasing ATA-branded gift cards for Texas Roadhouse through March 31 at Ten percent of online sales of the cards will be donated to the ATA.

*If you or a loved one need support/information on managing tinnitus, the ATA is here for you. Email us at, or call 800-634-8978, ext. 3 or 6. Starting a conversation about tinnitus is the beginning of meaningful change!

Texas Roadhouse Dine to Donate

Mark your calendars for Monday, February 6, when Texas Roadhouse restaurants nationwide will observe National Tinnitus Awareness Day, which includes a donation of 100% of all profits from Dine-In and To-Go orders to the ATA.

Kent pushing bike

To learn more about Kent Taylor’s struggle with tinnitus, click here.

Learn about research funded through the inaugural Kent Taylor Texas Roadhouse Research Grant by clicking here.